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Keywords: Luxury product
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 384–402.
Published: 16 September 2021
... representation that consumers and advertisers tend to use abstract language to describe luxury products (Hansen and Wänke, 2011). In addition, psychological distance explains why consumers evaluate and perceive products differently in value co-creation processes (Yan and Tsang, 2016). Product designers...
