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Keywords: Malaysia
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (1): 50–70.
Published: 29 March 2011
...Joyce Koe Hwee Nga; Soo Wai Mun Purpose The direct selling industry is experiencing phenomenal growth in Malaysia. The Domestic Trade, Cooperatives and Consumerism Ministry projects that there will be a 20 percent increase in volume of direct sales growth to RM5.5 billion in 2010, RM6.2 billion...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (3): 144–158.
Published: 22 August 2008
... and organisational characteristics. Originality/value The paper focuses on a specific industry in Malaysia – direct selling – where no such study has been conducted in the past. Employees in organisation often share their feelings of happiness, sadness, and anger with their colleagues. Apparently...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (2): 97–110.
Published: 04 June 2008
... is positively related to the PU of online shopping. The population of this study is the Master of Business Administration (MBA) students at school of management at Universiti Sains Malaysia (USM), Penang. Primary data were obtained through distributing a total number of 120 questionnaires...
