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Keywords: MarTech
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (3): 358–386.
Published: 15 July 2024
...Tseng-Lung Huang; Henry F.L. Chung Purpose Marketing Technology (Martech) is the cornerstone of creating digital experiences and interactive marketing, providing consumers with high experiential value. Drawing on the mindfulness theory, this study aims to explore how to achieve close psychological...
