...Vinita Bhatia Purpose This paper aims to investigate the motivating and dissuading factors, which develop consumers’ attitude towards permission based marketing. Design/methodology/approach A conceptual model is proposed and validated by following the various studies on mobile and email...

..., and provide information accordingly. Originality/value This paper is the first to show how the three factors noted previously may interact to reduce purchase intentions. Group buying websites Previous purchase number Internet marketing Time‐to‐expiration Online promotions Electronic commerce...

...Rosa E. Rios; Hernan E. Riquelme Purpose The purposes of this paper are to test sources of brand equity for online companies and to examine the role of selective internet marketing activities on the brand equity sources. Design/methodology/approach These objectives were pursued by testing...

...Chiang Ku Fan; Shu Wen Cheng Purpose The purpose of this paper is to compare the efficiency of bancassurance, an indirect marketing channel formed through the creation of subsidiaries, with an insurer's own team, a direct marketing channel, in the Taiwan insurance sector. Design/methodology...

...Gemma Roach Purpose The purpose of this paper is to present the findings of a recent study which explored consumer perceptions of mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement research, the study examined how a consumer's...

...Nastaran Pedrood; Hadi Ahmadi; Hussein A. Charafeddine Purpose This paper seeks to introduce a systematic approach to simulating a given binary network marketing (NM) growth topology in a definite society of people. Design/methodology/approach The study represented a binary plan network by its...

...Mehdi Ghazisaeedi; Leyland F. Pitt; S. Kamal Chaharsooghi Purpose The potential impact of the internet on marketing is a common topic of discussion in marketing literature. However, there is still much debate on exactly what impact it will have on developing countries. To perceive this impact...

...Kevin Blanchard With the financial scrutiny and performance expectations that pressure marketers in today's business environment, it is important to scrutinize the assessment and measurement data to ensure that we are designing direct marketing programs that will have the likelihood of producing...