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Keywords: Marketing research
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Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (1): 17–32.
Published: 27 February 2020
... journeys were excluded from the available customer journeys data sets in the first step: 27 01 2019 07 08 2019 28 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Marketing research Customer...
Journal Articles
Journal of Research in Interactive Marketing (2015) 9 (3): 214–238.
Published: 10 August 2015
... and practical value. Therefore, a mixed-method, phenomenological study is justified, and may yield rich and valuable data for BBB leaders to consider regarding their policy for seal dispensation to accredited business members. Marketing research Consumer psychology Consumer behavior Marketing...
