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Keywords: Mass confusion
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 180–197.
Published: 17 August 2012
... The Technology Acceptance Model (TAM) with additional variables (perceived playfulness, perceived social risk, and mass confusion) was employed to examine the effects of CCCW features on consumers' beliefs about the CCCW and their consequent intention to use a CCCW. An online, scenario‐based survey was used...
