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Keywords: Mechanistic meta-dehumanization
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Journal Articles
The infinite monkey theorem in AIGC advertising: matching effects between AI disclosure and advertising appeals on consumer advertising avoidance intention
Available to Purchase
Journal of Research in Interactive Marketing 1–20.
Published: 10 October 2025
...: sincere vs. competent) design was adopted. Mechanistic meta-dehumanization was examined as a mediating variable, and brand personality as a moderator. Findings AI disclosure significantly increases advertising avoidance, especially when combined with emotional appeals. Mechanistic meta-dehumanization...
Includes: Supplementary data
