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Keywords: Mediating variables
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Journal Articles
Journal of Research in Interactive Marketing 1–30.
Published: 22 May 2026
...Darlin Apasrawirote; Kritcha Yawised Purpose This study pursues two objectives: (1) to assess the current state of Metaverse research and (2) to identify the mediating variables shaping adoption intention, implementation, engagement and business performance in Metaverse contexts. Design...
Includes: Supplementary data
