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Keywords: Metavoicing affordance
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Journal Articles
Journal of Research in Interactive Marketing 1–21.
Published: 05 August 2026
... of IBI. Findings The results indicate that users' emotional response to ms-commerce is strengthened by interpersonal trust, metavoicing affordance, perceived utilitarian value and social hedonic value. A positive emotional response magnifies users' variety-seeking attitudes and perceived social...
Includes: Supplementary data
