...Meena Rambocas; Barney G. Pacheco Purpose The explosion of internet-generated content, coupled with methodologies such as sentiment analysis, present exciting opportunities for marketers to generate market intelligence on consumer attitudes and brand opinions. The purpose of this paper...

... and Wells attitude toward the site scale. The purpose of this paper is to determine if there is a difference in performance between that scale and the less used Bruner and Kumar scale so that researchers might use the better of the two related, but different, published scales. Design/methodology/approach...