Keywords: Millenials
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Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (1): 91–108.
Published: 13 March 2017
... using a mobile phone (eMarketer.com, 2016). Enrique Murillo can be contacted at: emurillo@itam.mx 08 06 2016 19 07 2016 11 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Mobile advertising Millenials Search...

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