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Keywords: Millennials
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (1): 82–100.
Published: 09 November 2021
...Songmee Kim; Seyoon Jang; Woojin Choi; Chorong Youn; Yuri Lee Purpose “Contactless service” refers to the use of technology in providing products or services without a salesperson. This study explores the mechanism underlying Millennial and Generation Z (M/Z generations) consumers' preference...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (3): 258–273.
Published: 31 May 2018
... © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Social media marketing Marketing communications Facebook Health care Word-of-mouth marketing Millennials Social cause marketers have increasingly used omni-channel touchpoints to raise...
Journal Articles
Journal of Research in Interactive Marketing (2013) 7 (1): 6–17.
Published: 22 March 2013
...Yuvay Jeanine Meyers; Allison Janeice Morgan Purpose With African American Millennials being the most intense users of the internet in the USA, based on length of time and frequency, this is a group that should be of particular interest to advertisers investing in online campaigns. The current...
