Keywords: Misinformation
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1083–1098.
Published: 23 January 2024
...Anubhav Mishra; Nishtha Malik; Anuja Shukla Purpose This research aims to explores consumers' motives and attitudes toward misinformation (fake reviews), its characteristics and its impact on individuals, brands and firms. Design/methodology/approach A thematic analysis was undertaken to meet...

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