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Keywords: Mobile loyalty app
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (2): 268–286.
Published: 24 May 2024
... motivation GLP engagement Mobile loyalty app Continued use Longitudinal study Beatriz Casais can be contacted at: bcasais@eeg.uminho.pt The benefits and motivational capabilities of gamification have led to its adoption in various contexts (Johnson et al., 2016 ; la Cuadra et...
