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Keywords: Multichannel marketing
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Journal Articles
Viewpoint – a big opportunity for interactive marketing post-COVID-19
Available to Purchase
Journal of Research in Interactive Marketing (2022) 16 (1): 15–21.
Published: 23 August 2021
... to a human being when the technology fails. Interactive marketing Market segmentation Multichannel marketing Covid-19 Pandemic Given the maturity of most markets, the need to generate growth in the post-COVID-19 context, and the failure of marketing fads including the marketing excellence...
