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Keywords: Multilevel marketing
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (1): 50–70.
Published: 29 March 2011
... in 2011 and RM7 billion in 2012. The Direct Selling Act 1993 has been reinforced to accord protection to potential consumers. With the real wages in Malaysia decreasing and increasing unemployment especially among fresh graduates there may be a greater incentive to explore multilevel marketing (MLM...
