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Keywords: Music industry
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 509–528.
Published: 05 November 2019
.... Respondents were asked about the last music they acquired to test a behavioral model of music piracy. Findings The results indicated that culture, specifically rule orientation and uncertainty avoidance, had a significant impact on attitudes toward the music industry, ethical perceptions of music piracy...
