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Keywords: Natural language processing
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (1): 68–90.
Published: 17 April 2025
.... It challenges linear models of the consumer journey by emphasizing cyclical, meaning-making processes shaped by visual-symbolic and narrative cues. Design/methodology/approach Using a multimodal artificial intelligence (AI)-assisted analytical approach, this study draws on natural language processing...
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (7): 1096–1124.
Published: 28 January 2025
...-use rights only Chatbot Natural language processing Artificial intelligence Sentiment analysis Twitter Reddit ChatGPT 3 ChatGPT 4 Large language models (LLMs) such as ChatGPT and Google’s Bard—commonly known as chatbots—have recently captured the attention of scientists, academics...
