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Keywords: Necessity shoppers
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Journal Articles
Just enough unless my community needs more! The necessity shopper scale and the mediating effect of connectedness on buying more
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Journal of Research in Interactive Marketing (2024) 18 (6): 1059–1082.
Published: 25 January 2024
... money spent. The researchers developed and validated the necessity shopper scale (NSS) to study need-focused shoppers. Design/methodology/approach The researchers followed standard psychometric practices to create and validate the NSS. The researchers performed item development, data collection...
