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Keywords: O2O platform
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Journal Articles
Is the interplay among O2O platform businesses always equal? Evidence of attribute weight changes in the hospitality sector
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Journal of Research in Interactive Marketing (2025) 19 (5): 823–839.
Published: 10 December 2024
...). There is a consensus among researchers that an interplay exists between the two services on O2O platforms (Ha and Kitchen, 2020 ; Zhang and Ha, 2024). However, the satisfaction associated with recommendation systems or restaurants may be associated with loyalty to other platforms (e.g. app satisfaction–restaurant...
