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Keywords: Omnichannel touchpoints
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (6): 1001–1017.
Published: 23 December 2024
...Chin-Ching Yin Purpose To successfully implement omnichannel strategies, companies are required to use physical and online touchpoints effectively. This research aims to explore how consumers interact with various omnichannel touchpoints and identify the positive outcomes for firms. Design...
