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Keywords: Online collaborative co‐design
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 180–197.
Published: 17 August 2012
... customers (Constantinides et al., 2008). United States of America Consumer behaviour Web site design Social networking Online collaborative co‐design Perceived playfulness Mass confusion Perceived social risk © Emerald Group Publishing Limited 2012 In a CCCW context...
