... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Advertising Tourism marketing Online consumer behaviour Branding Human-computer interaction Marketing communication Industry analyses indicate that cultural tourism is expected to expand...

... marketing Consumer behavior Internet Customer experience Multi-channel measurement Online consumer behaviour Consumer shopping Covid-19 has changed the landscape for households, the workforce and businesses in many ways. Closures and restrictions have impacted how households spend their time...

...) on consumers' responses to price quote. The conceptual model and empirical findings provide theoretical and practical values for e-commerce researchers and practitioners. Mobile marketing Web 2.0 Online consumer behaviour Services marketing Despite the rich literature on the emergence...

... © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Retail communication Consumer psychology Online retailing National Office for Philosophy and Social Sciences (CN) 19BGL103 The development of online retail...

... Publishing Limited Licensed re-use rights only Customer brand advocacy Customer brand advocates Meta-analysis Antecedents Word-of-mouth marketing Online consumer behaviour As consumer access to new media is increasing, the use of customer advocacy-based strategies has become imperative...

... marketing Social media marketing Internet advertising Online advertising Online consumer behaviour Marketing communication Interactivity Computer-mediated communication YouTube Virtual marketing As the social media develops, the digital influencers derive better opportunities to interact...

... Licensed re-use rights only Online marketing Online consumer behaviour Pricing Consumer behaviour internet Consumer-generated advertising H2. Releasing a mobile app as a free or freemium app has a positive effect on the product evaluation sentiment in comparison to premium apps...

... Customer journey duration (median) 14 9 6 10 Jozef Bucko can be contacted at: jozef.bucko@tuke.sk 27 01 2019 07 08 2019 28 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Marketing...

...). Specifically, product quality could influence price premium in three ways: customer judgments of product quality; seller influence on product quality; and market influences on product quality (Rao and Monroe, 1996). Customer experience electronic commerce online consumer behaviour...

... with an enhanced tendency to produce eWOM, thereby demonstrating the usefulness of the RIM theory in understanding eWOM behavior. Overall, the findings shed light on how companies may stimulate eWOM production, and consequently provide insight into creating more effective eWOM campaigns. Online consumer...

... to defend their incumbent status as these brands can better distance their offerings from the stigmatized nation and its local population. Online consumer behaviour Services marketing Tourism marketing International marketing Quantitative research Word-of-mouth marketing Traveling...

... Publishing Limited Licensed re-use rights only Online consumer behaviour Quantitative research Marketing strategy Brand management Marketing higher education Perhaps because of their usefulness as an influencing decision cue, it is consistently found that OCRs positively impact a variety...

...@totalcrm.net 22 01 2018 05 06 2018 09 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Word-of-mouth marketing Online shopping In an increasing digitally connected world, customer engagements...

... Security E-commerce Quantitative research Online consumer behaviour Online shopping is a viable preference to consumers as the internet has become an essential tool for communication and business worldwide. The Internet World Stats (2018) reported that there are more than four billion internet...

... persuade message recipients. Sejin Ha can be contacted at: sha5@utk.edu 21 07 2017 15 03 2018 29 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Social networking services (SNSs...

... between individuals in virtual communities are important in forming loyalty toward the community. YouTube Gender Source credibility Online consumer behaviour Virtual communities Video marketing Live-stream The rise in popularity in social media has created a revolution in many fields...

... need for research on the role of socio-demographic characteristics of impulsive consumers (Floh and Madlberger, 2013). The most central of these are addressed here: age, gender and income. Consumer behaviour internet Online consumer behaviour Consumer behaviour Online retailing Buyer behaviour...

... 29 11 2014 07 05 2015 09 08 2015 05 11 2015 30 06 2016 07 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Multi-channel measurement Decision-making Quantitative research Word...

... 17 09 2015 30 12 2015 28 02 2016 06 06 2016 14 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Social media marketing Etribes and online communities Marketing communications Brand management Online consumer...

... contained 636 comments in total, all of which were included in the analysis. © Emerald Group Publishing Limited 2015 Online consumer behaviour Consumer behaviour Internet Dissatisfied customers Innovation and commercialisation Virtual communities Emotional states in online discussions...