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Keywords: Online customer ratings
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Journal Articles
Simpler online ratings formats increase consumer trust
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (2): 131–141.
Published: 12 June 2017
...Alena Kostyk; James M. Leonhardt; Mihai Niculescu Purpose Online customer ratings are ubiquitous in e-commerce. However, in presenting these ratings to consumers, e-commerce websites utilize different formats. The purpose of this paper is to investigate the effects of customer ratings formats...
