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Keywords: Online influencers
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (1): 86–103.
Published: 11 February 2021
... Online influencers Engagement Earned social media YouTube The development of new technologies has encouraged the advent of social media influencers, who frequently share their brand experiences on their own social network sites (SNS), disseminating messages, and influencing the members...
