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Keywords: Online visibility
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 547–577.
Published: 30 September 2019
...Marco Cioppi; Ilaria Curina; Fabio Forlani; Tonino Pencarelli Purpose The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In particular, this paper aims to generalize the analysis...
