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Keywords: Order effect
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (6): 865–881.
Published: 10 February 2023
... payment from the brand. Originality/value This research advances understanding of sponsorship disclosure and provides a way to manage its impact on message persuasiveness. Sponsorship disclosure Perceived diagnosticity Order effect Influencer marketing To clarify, for example, a beauty...
Includes: Supplementary data
