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Keywords: Parasocial interaction theory
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (2): 232–249.
Published: 20 June 2025
... Emotional attachment Perceived proximity Virtual community identity Parasocial interaction theory Live streaming has shown rapid growth in recent years. A virtual YouTuber (VTuber) is an emerging form of streamer that integrates virtual reality (VR) with YouTube’s live streaming capabilities...
