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1-2 of 2
Keywords: Perceived control
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (4): 571–589.
Published: 25 September 2024
... interactivity on SDI. The second study, using an experimental design with a sample of 265 participants, further explores the mediating roles of perceived control and perceived vulnerability in the relationship between perceived interactivity and SDI and examines the moderating effect of privacy invasion...
Includes: Supplementary data
Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (2): 295–315.
Published: 05 May 2021
...Xiaohan Hu; Kevin Wise Purpose The playable ad is a new type of digital advertising that combines interactivity with gamification. Guided by psychological reactance theory, this study aims to explore the psychological processes and effects of playable ads on consumers’ perceived control...
