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Keywords: Perceived empathy
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (6): 1099–1135.
Published: 02 February 2024
... the gender of chatbots. Therefore, this study aims to bridge that gap by examining the effect of chatbot gender on customer feedback, specifically focusing on angry customers following service failures. H2. Perceived empathy mediates the effect of chatbot gender on the satisfaction of angry...
