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Keywords: Perceived review helpfulness
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Journal Articles
The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Available to Purchase
Journal of Research in Interactive Marketing (2023) 17 (1): 126–139.
Published: 23 February 2022
...Hongliu Li; Xingyuan Wang; Shuyang Wang; Wenkai Zhou; Zhilin Yang Purpose The purpose of this study is to empirically examine the effects of the numerical cues (NC) used in online review comments on perceived review helpfulness and the underlying psychological mechanisms. Design/methodology...
Includes: Supplementary data
Journal Articles
When profile photos matter: the roles of reviewer profile photos in the online review generation and consumption processes
Available to Purchase
Journal of Research in Interactive Marketing (2020) 14 (4): 391–412.
Published: 22 September 2020
... photos do not contribute to an increase in the perceived review helpfulness. Originality/value If the readers have difficulty processing the review content, review profile photos play a critical role in determining perceived review helpfulness. This study provides both theoretical and managerial...
