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Keywords: Performance analysis
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Journal Articles
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Available to Purchase
Journal of Research in Interactive Marketing (2023) 17 (2): 232–256.
Published: 05 April 2022
... and citation, and an exploration of the journal's major themes and methodologies employed. Design/methodology/approach This study used a bibliometric methodology consisting of analytical techniques such as performance analysis, co-authorship network analysis, and bibliographic coupling to present...
Includes: Supplementary data
