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Keywords: Personal selling
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Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (1): 50–70.
Published: 29 March 2011
... the legitimacy and sustainability as the employer of choice. Originality/value The paper shows that MLM remains a viable career option for youth and they need to be equipped with adequate training in personal selling, entrepreneurship and soft skills. MLM companies can tap and nurture this pool of young...
