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Keywords: Personality traits
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Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (3): 214–231.
Published: 14 August 2017
... for consumers with low levels of the time convenience of SSTs. Originality/value The present study adds to a growing body of literature on SSTs by exploring the causal and hierarchical effects of personality traits that determine the intentions to use SSTs. Hyun-Joo Lee can be contacted at: hyunjoo.lee...
