Keywords: Physical immediacy
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 529–546.
Published: 30 September 2019
... Internet advertising Advertising Facebook Consumer behaviour internet Social information Social impact theory Relationship strength Physical immediacy Product involvement Immediacy is “closeness in space or time and absence of intervening barriers or filters (Latané, 1981 ; p. 344). Nowak...

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