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Keywords: Physical presence
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (1): 11–29.
Published: 28 March 2025
... of Things (IoT) Customer relationship management (CRM) Social presence Physical presence Anthropomorphism Theoretical work in marketing recognizes that virtual voice assistants, connected to multiple IoT objects within the consumer-object assemblages, can be more than simple tools to play music...
Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (3): 353–373.
Published: 13 July 2022
... are associated with proximal (vs distal) sensory imagery. Physical presence mediates the interaction effects between attribute type and sensory imagery on visit intention. Practical implications The finding offers suggestions for multilateral information providers' capability of real-time advertising, seller...
