Keywords: Presentation mode
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Journal Articles

Wearer dependency meets presentation mode: how model-worn versus product-only images affect liking through information diagnosticity and mental simulation

Seoeui Hong, Sunju Park, Byung Kyu Kim
Journal: Journal of Research in Interactive Marketing
Journal of Research in Interactive Marketing 1–15.
https://doi.org/10.1108/JRIM-11-2024-0561
Published: 11 March 2026
... applicable across fashion categories and examines how WD interacts with online product presentation mode ( PM) (product-only vs. model-worn images) within user-generated content ( UGC ) settings to shape consumer liking. Furthermore, it tests information diagnosticity ( ID ) and mental simulation ( MS...
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