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Keywords: Price optimization
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Journal Articles
Journal of Research in Interactive Marketing 1–19.
Published: 19 August 2026
... Sensitivity Analysis (PGSA) as a method for real-time interactive price optimization. Design/methodology/approach We simulated over 180,000 shopping scenarios based on 80,763 Amazon SKUs and constructed cart-level optimization models to generate profit-maximizing prices across multiple fulfillment tiers...
Includes: Supplementary data
