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Keywords: Pricing strategy
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Journal Articles
Journal of Research in Interactive Marketing 1–19.
Published: 19 August 2026
.... We then used PGSA to create structural decision rules from these optimizations, enabling near-optimal pricing without requiring algorithmic infrastructure. Findings The PGSA-derived interactive pricing strategies outperformed traditional carrier-rate or free-shipping price policies. Personalized...
Includes: Supplementary data
