...Emílio José Montero Arruda Filho; Marcelo Pamplona Carneiro; Thiago Poleto Purpose The objective of this study is to scrutinize the intricate relationship among privacy concerns, trust in consumption and its effect on technology adoption. Furthermore, this article examines the moderating influence...

...Sann Ryu Purpose This study examines how visual cues in cause-related marketing (CM) content on social media – such as face disclosure and selective focus – affect users’ engagement, including sharing intentions and participation, via perceived privacy concerns. Design/methodology/approach...

... an online survey to validate the smart wearable devices usage model that elucidates factors that stimulate consumer usage, including privacy concerns, health consciousness and consumer innovativeness. The authors used structural equation modeling and multi-group analysis to test the hypotheses. Findings...