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Keywords: Privacy invasion
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (7): 1054–1072.
Published: 16 December 2025
...Matt Hettche; Janina M. Schaumann; Dae-Hee Kim; Philipp Riehm; Michael J. Clayton Purpose This study examines how regulatory environment and monetary reward influence consumer perceptions of a privacy invasion from a new or unknown brand. Design/methodology/approach The study employs a 2 × 2...
