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Keywords: Product design
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 384–402.
Published: 16 September 2021
.... Psychological distance explains why it is difficult to co-create luxury goods. Peer feedback is revealed to be a new moderator. Originality/value This research uniquely develops an extensive theory-based conceptual model and highlights two dimensions of value co-creation that interact with product design...
