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Keywords: Product evaluation
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Journal Articles
The impact of product evaluation on appreciative engagement in social free sampling: a persuasion knowledge model perspective
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Journal of Research in Interactive Marketing (2025) 19 (6): 936–951.
Published: 07 January 2025
... consumers. This paper aims to examine how trial users’ product evaluation in SFS influence appreciative reader engagement by utilizing the persuasion knowledge model (PKM). Design/methodology/approach To test our theoretical framework, 3,427 trial reports were collected from an SFS site and analyzed...
Includes: Supplementary data
