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Keywords: Promocode
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (4): 665–682.
Published: 01 December 2021
...; but future-oriented consumers showed no difference when viewing ads with the two different emojis. In Study 2, participants indicate greater purchase intentions when a social media ad includes a distant-future promocode and high (vs low) emotionally intense emojis and an ad with a near-future promocode...
