... goods, focusing on their effects on consumer evaluations, psychological distance, and perceived exclusivity. Findings The study finds that AR lowers evaluations of luxury goods by shortening psychological distance and diminishing perceived exclusivity, whereas 3D visualization maintains...

... the antecedent of close psychological distance formation, indicating that the features of the mindfulness-oriented Martech servicescape – vivid sensory experience, consumer-focused shopping information and autonomous navigation, then result in creating experiential value. Moreover, this study also revealed...

... of psychological distance and the moderation effect of peer feedback. Design/methodology/approach Three studies were designed by using a survey (Study 1) and two controlled laboratory experiments (Study 2 and 3). Study 1 had a sample size of 160 respondents and examined whether innovative ideas and behavior...