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Keywords: Psychological ownership
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (3): 370–390.
Published: 09 August 2023
... to art and provide a unique lens through which marketers can sell digital media. Design/methodology/approach Study 1 is a field study in which data were collected from several comic book readers and collectors to look at the role that psychological ownership plays in influencing the likelihood...
