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Keywords: Public relations
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Journal Articles
All about that tweet: student perceptions of professors’ social media use in the classroom
Available to Purchase
Journal of Research in Interactive Marketing (2016) 10 (2): 124–136.
Published: 13 June 2016
...Patrick Merle; Karen Freberg Purpose The purpose of this study is to explore whether public relations professors’ presence on social media and the inclusion of a social media assignment influence students’ perceptions of a course. Design/methodology/approach The experimental portion...
