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Keywords: Qualitative study
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Journal Articles
How sharenting drives sherub marketing: insights from an interpretative phenomenological perspective
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Journal of Research in Interactive Marketing (2021) 15 (4): 750–768.
Published: 25 June 2021
... intends to derive the thoughtful answers to Interpretative phenomenological analysis (IPA) Parents buying behaviour Qualitative study Sharenting Sherub marketing Social media Thematic analysis Understanding the significance of technology integrated world, the use of social media sites...
