... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Advertising Quantitative research Viral marketing High technology marketing Visual merchandising In response to these calls, this study used eye-tracking to examine how visual backgrounds in VR and 2D automotive ads...

... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Social networks Online consumer behavior E-commerce Quantitative research Crowdfunding through online platforms has become a vital practice for entrepreneurs and startups to seek financial support...

... Consumer psychology Quantitative research Key Projects of Province Social Science of Hunan 19ZDB004 Past research on social media content marketing (SMCM) has focused on the examination of brand-generated content–text, pictures, and videos, as well as their combinations–and its impact...

... Quantitative research Consumer behavior Structural equation modeling Human-computer interaction Smart speakers empowered by various affordances are equipped with high levels of communication capability, providing users with voice-activated interfaces (Kowalczuk, 2018 ; Lee et al., 2019...

... 2021 Emerald Publishing Limited Licensed re-use rights only Online marketing Marketing communication Quantitative research Computer-mediated communication Consumer behavior Qualitative research Storytelling Emotions Engagement User-generated content Reputation management...

... to defend their incumbent status as these brands can better distance their offerings from the stigmatized nation and its local population. Online consumer behaviour Services marketing Tourism marketing International marketing Quantitative research Word-of-mouth marketing Traveling...

... Publishing Limited Licensed re-use rights only Online consumer behaviour Quantitative research Marketing strategy Brand management Marketing higher education Perhaps because of their usefulness as an influencing decision cue, it is consistently found that OCRs positively impact a variety...

... Security E-commerce Quantitative research Online consumer behaviour Online shopping is a viable preference to consumers as the internet has become an essential tool for communication and business worldwide. The Internet World Stats (2018) reported that there are more than four billion internet...

... by discipline from 2008 to 2016 Online marketing Qualitative research Quantitative research Methodology Text mining High technology marketing In recent years, consumers’ willingness to share consumption experiences online, coupled with the technology to analyze “big data”, offer...

... 29 11 2014 07 05 2015 09 08 2015 05 11 2015 30 06 2016 07 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Online consumer behaviour Multi-channel measurement Decision-making Quantitative research Word...