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Keywords: Real estate
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Journal Articles
How direct marketing is revolutionizing an industry: residential real estate in the USA
Available to Purchase
Direct Marketing: An International Journal (2007) 1 (3): 172–175.
Published: 28 August 2007
...R. David Keillor Purpose This paper seeks to discuss the history of real estate marketing in the USA and to assess the future impact of direct marketing on that country's real estate set‐up. Design/methodology/approach The paper chronicles the history of real estate marketing in the USA...
